All Things Baby, a direct-to-consumer (D2C) mom and baby care brand, has successfully secured INR 30 Cr (approximately $3.6 Mn) in a Series A funding round led by Inoventures alongside Richa Choksi, director of the family office. This significant funding will be allocated to enhance its product assortment, onboard premium international brands, expand distribution channels, develop private labels, invest in new-age technology, and facilitate the hiring of new professionals.
| Table of Contents |
|---|
| Company Overview |
| Expansion Plans |
| Industry Landscape |
| Conclusion |
Company Overview
Founded in 2016 by Tejal Bajla and Akshay Jalan, All Things Baby has established itself as an omnichannel marketplace specializing in premium and high-quality products for mothers and their babies. The company caters to a growing customer base of over 35,000 families across India, creating a niche in the competitive mom and baby care sector. Financially, the brand generates 60% of its revenue through its distribution network while 40% comes from its direct-to-consumer line of business.
Expansion Plans
With the incoming capital, the Mumbai-based brand is poised for rapid growth, with plans to open retail stores in two new cities within the next two years. This is part of a larger vision to launch outlets in a total of eight major metropolitan areas across India. Targeted locations for store expansion include:
| Target Cities |
|---|
| Delhi NCR |
| Mumbai |
| Kolkata |
| Ahmedabad |
| Pune |
| Bangalore |
| Hyderabad |
| Chennai |
Industry Landscape
The D2C mom and baby care sector in India is witnessing a noteworthy surge in interest and investment. Several players in the market are attracting significant funding to bolster their growth and expansion endeavors. This trend highlights the evolving landscape of consumer preferences, wherein products tailored for infants and mothers are increasingly sought after. Brands are now competing not only on product quality but also on brand value, customer experience, and operational capabilities.
Conclusion
With the successful closure of this funding round, All Things Baby is strategically positioned to embark on a path of accelerated expansion within the competitive mom and baby care sector. By focusing on retail store growth, enhancing its product assortment, and investing in technology, the brand is setting the stage for future growth and success.
FAQ
- What products does All Things Baby offer? All Things Baby provides a variety of premium and high-quality products targeted at mothers and babies.
- Who are the founders of All Things Baby? The brand was founded by Tejal Bajla and Akshay Jalan in 2016.
- How is the mom and baby care sector in India evolving? The sector is attracting significant investment with many D2C brands expanding their offerings and market presence.
