In a vibrant and evolving coffee landscape, First Coffee emerges as a notable player in India’s speciality coffee scene. Founded in 2023 by entrepreneurs Sohrab Sitaram and Shiv Dhawan, the brand is rapidly gaining traction in the Delhi NCR region with three operational outlets. First Coffee distinguishes itself by focusing on delivering high-quality coffee at competitive prices, claiming to be 25% cheaper than other speciality coffee brands in the market.
| Table of Contents |
|---|
| Sourcing and Product Range |
| Funding and Growth Strategy |
| Future Plans and Market Impact |
| FAQ |
Sourcing and Product Range
Speciality coffee enthusiasts know that the quality of the coffee bean is paramount. First Coffee addresses this necessity by sourcing its beans from the renowned Harley Coffee Estate in Chikkamagaluru, Karnataka, a region famous for its rich coffee heritage. This strategic sourcing allows First Coffee to offer a premium product while maintaining affordability.
In addition to its grab-and-go concept, First Coffee plans to enhance consumer convenience further by launching delivery services through popular platforms like Zomato, Swiggy, and Magicpin. The brand’s range does not stop at freshly brewed coffee; it also encompasses packaged beans, coffee powder, and an array of branded merchandise, including t-shirts, caps, tumblers, mugs, cups, and totes, appealing to a diverse customer base.
Funding and Growth Strategy
Growth potential is evident in First Coffee’s latest move—raising $1.2 million in a seed funding round led by the early-stage investment firm BEENEXT in September 2023. This initial capital is earmarked for expanding First Coffee’s footprint and enticing a young demographic. The brand is positioning itself as a GenZ-centric brand, focusing heavily on developing loyalty programs, and engaging its customers through events, concerts, and community interactions.
The entrepreneurial vision of Sitaram and Dhawan is ambitious, aiming to establish 30 to 35 outlets by the end of 2025. Keeping pace with the fast-moving consumer market is key. By prioritizing product quality, leveraging technology, and strengthening merchandising, First Coffee is poised to capture considerable market share.
Future Plans and Market Impact
First Coffee’s commitment to product quality and customer experience aims to make speciality coffee more accessible in India’s bustling coffee market. The founders are not only focused on the coffee-drinking experience but also on curating an attractive and engaging shopping journey for consumers aligned with their grab-and-go model. This strategy is designed to resonate with the younger generations who prioritize convenience without compromising on quality.
The drive to appeal to the new generation of coffee enthusiasts signals a significant shift towards redefining coffee culture in India. With its comprehensive approach to marketing and product offerings, First Coffee aims to revolutionize the speciality coffee scene by fostering a unique blend of quality, affordability, and branding that could change the way coffee is consumed in the region.
FAQ
Q: What is First Coffee?
A: First Coffee is a speciality coffee brand founded in 2023, focused on providing high-quality coffee at prices that are approximately 25% cheaper than other brands.
Q: Where does First Coffee source its coffee beans?
A: First Coffee sources its coffee beans from the Harley Coffee Estate in Chikkamagaluru, Karnataka.
Q: How many outlets does First Coffee currently have?
A: First Coffee currently operates three outlets in the Delhi NCR region.
Q: What are the future plans for First Coffee?
A: The brand plans to open 30 to 35 stores by the end of 2025 and aims to offer delivery services through platforms like Zomato and Swiggy.
Q: How does First Coffee engage with its customers?
A: First Coffee engages with its customers through loyalty programs, events, and concerts, positioning itself as a GenZ-centric brand.
