Founded in 2017, Haptic is at the forefront of a technological revolution that aims to assist both blind and sighted individuals in navigating their environments without the reliance on visual or auditory cues. Utilizing a unique approach based on vibration and tactile sensations, the company creates a “haptic corridor” that provides directional guidance through touch. Users receive real-time feedback indicating when they are on track and alerts when they veer off course, thus fostering greater independence in navigation.
| Table of Contents |
|---|
| Technology Advantages |
| Partnership Goals |
| Collaboration with Organizations |
| Business Strategy |
| Conclusion |
Technology Advantages
One of the standout features of Haptic’s technology is its language independence. Unlike navigation systems that rely on written or spoken instructions, Haptic’s tactile-based interface can be universally understood, making it accessible to users across different linguistic backgrounds. Furthermore, the technology is versatile enough to adapt to various navigation scenarios, be it a busy city street or a simpler indoor environment.
Initially, Haptic employed wearable devices to communicate the haptic corridor but has since transitioned to utilizing advancements in smartwatches and smartphones. This shift not only eliminates the need for specialized hardware but also broadens the technology’s reach, allowing it to be integrated into everyday devices that users already own.
Partnership Goals
Looking ahead, Haptic aims to form collaborations with major industry players such as Google and Uber. By doing so, they intend to embed their tactile navigation technology into mainstream navigation services, enhancing the user experience for all. The goal is to create a seamless integration where navigation becomes inclusive, catering specifically to those who experience challenges with traditional visual or audio-based systems.
Collaboration with Organizations
Haptic has already made significant strides in the realm of partnerships, recently securing an important contract with Aira, an app that connects visually impaired users with sighted helpers. This collaboration is pivotal as it reduces the need for cumbersome step-by-step directions, leveraging Haptic’s technology to complement existing navigation solutions. By simplifying the navigation process, individuals with visual impairments can experience increased autonomy in their daily travels.
Business Strategy
Haptic’s business model is centered on a licensing and integration approach rather than developing a stand-alone monetized app. The company offers its core app free of charge globally, capitalizing on partnerships with established players in the tech industry to broaden its impact. This strategy not only helps scale the technology but also enhances navigation experiences across the board for both individuals with disabilities and the general public.
Conclusion
Haptic is distinctly positioning itself as a key player in tactile navigation, addressing the needs of individuals with visual impairments while simultaneously enhancing navigation experiences for sighted users. By focusing on accessibility and forging strategic partnerships, the company is set to revolutionize how we navigate our surroundings, ensuring that technology is inclusive for every user.
FAQ
What is Haptic?
Haptic is a company focused on tactile navigation technology, utilizing vibration and touch to guide users in their environments.
How does Haptic’s technology work?
Haptic creates a “haptic corridor” that provides feedback through touch, informing users when they are on track or when they veer off course.
Who can benefit from Haptic’s technology?
Both blind and sighted individuals can benefit from Haptic’s technology, as it offers a user-friendly navigation alternative that does not depend on visual or auditory cues.
