Ireland Enacts Online Safety Code for Video Platforms to Combat Harmful Content

In a significant move towards enhancing digital safety, Ireland has implemented a new Online Safety Code aimed at video-sharing platforms such as TikTok, Google-owned YouTube, and Meta’s Instagram and Facebook Reels. This initiative, published by the country’s media and internet watchdog, Coimisiún na Meán, represents a firm commitment to tackle harmful content online, which is particularly critical in today’s digital age. The Code is set to take effect next month and targets platforms headquartered within Ireland, mandating them to incorporate terms and conditions that prohibit the upload and sharing of harmful content.

Table of Contents
Background
Key Features of the Online Safety Code
Broader Implications
Conclusion
FAQ

Background

The role of Coimisiún na Meán in publishing this Code is crucial, as it aims to implement a robust framework for digital safety. This initiative comes in the context of the European Union’s Digital Services Act (DSA), which primarily addresses illegal content online. While the DSA sets a foundational legal framework, the Irish Online Safety Code extends beyond this by specifically targeting content that may not be strictly illegal but still poses significant risks to users.

Key Features of the Online Safety Code

The Online Safety Code encompasses several key components aimed at safeguarding users:

Content Prohibition and Enforcement

Specific Harmful Content Targeted Cyberbullying, promotion of self-harm, eating disorders, incitement to hatred, terrorism, CSAM, and racism.
Requirements for Platforms Platforms must amend their terms and conditions to include clear bans on this harmful content.

Notice and Takedown Approach

Another important feature is the emphasis on a notice and takedown approach. This allows users to report harmful content, with expectations for platforms to act upon such reports promptly. Importantly, the Code seeks to avoid placing a general monitoring obligation on the platforms or requiring them to deploy potentially invasive upload filters.

Age Assurance for Pornographic Content

Platforms that allow adult content will need to implement age verification measures. This provision is aimed at preventing minors from gaining access to inappropriate material, marking a proactive step in online safety.

Content Rating and Parental Controls

To further protect vulnerable users, platforms must establish user-friendly content ratings and provide parental controls. This is particularly significant for content that may affect the physical, mental, or moral development of children under the age of 16.

Recommender Systems

While there were discussions about disabling profiling-based recommendations by default, the final version of the Code aligns with the DSA to manage potential harms from algorithmic recommendations effectively. The reliance on the DSA allows for a more cohesive regulatory approach.

Broader Implications

The enactment of the Online Safety Code marks a pivotal shift from self-regulation to binding rules for social media platforms. By mandating specific terms and conditions, the Code emphasizes not only the rights of users but also the accountability of platforms in ensuring a safer online environment. This shift is supported by Ireland’s broader Online Safety Framework, which aims to hold these digital services accountable for their users’ safety and well-being.

Conclusion

The potential impact of the Online Safety Code is substantial, setting a precedent for digital safety regulations in Ireland and perhaps inspiring similar initiatives across the EU and globally. As platforms prepare to implement these controls, the future outlook appears cautiously optimistic. The Code signifies a substantial evolution in online safety, with the overarching goal of fostering a safer digital landscape for all users.

FAQ

Q: What is the Online Safety Code?
A: The Online Safety Code is a set of rules implemented in Ireland to regulate video-sharing platforms, focusing on combating harmful content.

Q: When does the Online Safety Code take effect?
A: The Online Safety Code is set to take effect next month.

Q: Which platforms are affected by the Online Safety Code?
A: Platforms affected include TikTok, YouTube, Instagram, and Facebook Reels, among others headquartered in Ireland.

Q: How does this Code differ from the DSA?
A: Unlike the DSA, which addresses illegal content specifically, the Online Safety Code targets harmful content that may not be strictly illegal, thus broadening the scope of user protection.

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