In a rapidly evolving fashion landscape, Aesthetic, a new fashion company dubbed the “Shazam for clothes,” is making waves by leveraging AI technology to empower users to identify and purchase clothing items they encounter on social media platforms. The company has recently launched its AI fashion concierge, named Alma, designed to streamline the often tedious process of shopping for elusive clothing items primarily showcased on platforms like Instagram.
| Aesthetic’s Unique Approach to Fashion Tech | Investments and Key Supporters | The Technology Behind Aesthetic | LJ Northington’s Background and Vision | Conclusion |
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Aesthetic’s Unique Approach to Fashion Tech
CEO LJ Northington conceptualized Aesthetic after identifying a significant demand for innovative tech in e-commerce that caters to the modern consumer. The vision extends beyond simply assisting users in shopping; Aesthetic also aims to empower creators to monetize their unique styles. Northington envisions collaborations with popular brands and record labels, providing artists with the opportunity to create personalized Aesthetic pages where fans can shop the trends they embody.
Investments and Key Supporters
Though the exact amount of investments that Aesthetic has secured remains undisclosed, the company has attracted notable financial backing from esteemed investors, including Slow Capital and Zeal Capital Partners. Moreover, the influence of experienced advisors such as Victor Herrero, former CEO of Guess, and Kelly Helfman, president of Informa Markets Fashion, adds credibility to Aesthetic’s mission and strategic direction.
The Technology Behind Aesthetic
The proprietary fashion AI/ML platform that powers Aesthetic sets the company apart in the competitive fashion-tech landscape. Backed by funding from the Google Cloud AI startup program, Alma harnesses advanced artificial intelligence technologies to reshape how users discover and shop for clothing inspired by engaging social media content. This capability not only provides an effortless shopping experience but also enriches the overall consumer engagement with fashion.
LJ Northington’s Background and Vision
Northington’s journey into the world of business development and strategy began even before founding Aesthetic. Previously working at Westbrook, a media company co-founded by notable figures Jada Pinkett Smith and Will Smith, Northington gained invaluable insights. Initially aspiring to be an NFL player, his transition into the business realm was guided by his studies in psychology at Harvard, which informed his understanding of consumer behaviors. Northington approaches building consumer technology as a philosophical social experiment, aspiring to understand and impact the ever-evolving dynamics of consumer engagement.
Conclusion
The launch of Aesthetic and its AI fashion concierge, Alma, marks a significant advancement in the fashion-tech industry. As the “Shazam for fashion,” Aesthetic has the potential to redefine how users engage with fashion inspired by social media. With its innovative approach, Aesthetic is poised to create a ripple effect in the industry, benefiting not only consumers but also creators and brands in the ever-shifting fashion landscape.
FAQ
- What is Aesthetic? Aesthetic is a new fashion company that uses AI technology to help users identify and purchase clothing items found on social media.
- What is Alma? Alma is the AI fashion concierge from Aesthetic that assists users in shopping by matching social media outfits with items available on their platform.
- Who is LJ Northington? LJ Northington is the CEO of Aesthetic, who has a background in business strategy and consumer behavior.
